• Looking for a beach umbrella that can
    provide shade in any gust of wind?
    Look no further.
  • Easy Setup - That's our goal
    Setup in 3 steps
    It's as easy as filling that pina colada!
  • The Remodeled Carry Bag
    Throw It all in and get to the
    beach faster!

How It Works

  • Step 1
  • Step 2
  • Step 3
  • Step 4
  • Step 5

Featured Products

American Lifeguard Association

INNOVATION MEETS THE BEACH

It all started in 2010 when our founder Bill Schermerhorn noticed a major problem as he was trying to enjoy the beach. On a beautiful, sunny day a sudden gust of wind picked up the beach umbrellas and he saw a huge danger with that. Thus after re-imagining the beach umbrella anchor and obtaining a patent the beachBUB, or beach umbrella base, was born. Soon after that he realized that a sturdy and lightweight umbrella needed to follow. Read More »

Finally a beach umbrella that works

Compact, everything you need to put up the umbrella in a sturdy carrying bag. Had no problems in windy conditions. Stayed up while our other cheaper one broke. I now have 2 beachBUB umbrellas that I can happily use on windy days. Loving the 3 year warranty.

- Linda

Looks like a winner

I really like the way it looks after unpacking, but I will give an updated review after beach trip. I've been dealing with beach umbrellas for about 40 plus years. Some have been better than others, but the wind is the great equalizer. We shall see!

- Joe

Love it!

So happy I bought the Beach BUB beach umbrella. It is very well built and so easy to set up. It holds up in the wind better than any I have ever owned. It looks great, provides plenty of shade, and the carry bag is very roomy and well made! The sand gopher that was included at no charge makes a perfect 8" hole in the sand to place the pole in. I love this umbrella!

- Robert

Amazing

I was looking for a great sun umbrella, and I have sure found one. We live in Australia and it was so easy to buy, it arrived in less than a week and looks the best on the beach. Very well built light and looks great, thank you Beachbub,could not be happier Yvonne Caldwell

- Yvonne Caldwell

Super Sturdy Beach Umbrella

Just used our new beachBub umbrella for a week at Hilton Head Island, S.C. It performed wonderfully. Set up and take down is so simple and quick, the umbrella withstood the winds and stability was never an issue. I only wish it were bigger in diameter. I have had bigger umbrellas that offered more shade but for the stability- this umbrella will not be beat!

- Renee Lope

Umbrella package

After purchasing several beach umbrellas that blew out on the Florida Gulf Coast I have to say that the beach bub was a good one. After a moments notice you can see the quality of the product. It performs as advertised and I have gifted several to friends.

- Kevin Mcpartlan

The best in every way!

I was very amazed on how well this umbrella held up in the wind with no problems. It also provided a large amount of shade, unlike most beach umbrellas. This company has great customer service and fast shipping! I live in Hawaii and it only took a few days to arrive. I would definitely recommend the Beachbub:)!

- Davina Evans

Awesome

Very easy setup and very easy take down. The umbrella is very sturdy. Only used it 1 day on beach and not a lot of wind but i think when other umbrellas are closed mine will be open. Will be tryin it out again tbis coming weekend. Can't wait for the 9' umbrella

- Len Horsley

Very pleased!

Our BeachBub umbrella surpassed our expectations. We are very happy with our purchase and look forward to many years of beach-time use. Thanks for creating such a high-quality, well thought-out product, and for your excellent customer service!

- Agnes

This is paradise.
This is beachBUB.

The beachBUB All-In-One Beach Umbrella System is unlike any beach umbrella you have ever used. Stop struggling with umbrellas that won't stay up. Start relaxing.

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